Ocean Initiative


Marine & Ocean Plastic Pollution

We are a Cape Town-based non-profit organisation established in 2018. Our focus is on coastal environmental education, solutions for ocean pollution and marine pollution awareness.

We hope to assist in defending South African waters and beaches against marine litter through plastic pollution education and beach clean-up events. With a growing team of passionate volunteers and partners we get communities involved in addressing the global pollution crisis and elevating their own efforts and education via their experiences with us and others.

We achieve this through our Defenders of the Blue youth citizen science program, collaborative clean up initiatives, informative talks and dedicated efforts to find alternatives to single-use plastic.

While we come from humble beginnings, as we grow, so do our efforts and plans.

An ocean tech company was born from our vision, a formal corporate engagement program lays in wait, a key director has left the directorship to pursue meaningful film projects, our social media and partnerships constantly evolve and our youth programs pend funding to implement expansion in 2022. We adapted for Covid, we slowed down and reflected…

This is just the beginning, we look forward to continuing sharing our journey of change with you all.

More than 8 million tons of plastic are dumped in our oceans every year!

With the global plastic pollution crisis on the rise, we face more and more devastating consequences for our marine life, delicate ecosystems and endangered species. Dwindling fish stocks which support thousands of jobs in coastal communities are directly affected while demand for seafood and resources grow. More than 70% of our oxygen is generated by our oceans, this is threatened by commercial fishing and oxygen-depleted dead zones caused by harmful fertiliser and sewerage run-off. Habitat’s are further disrupted and whole systems destroyed by toxic dumping practices, oil spills, seismic activity and alarming warmth and acidification linked to climate change. 

Our beach clean-ups are collaborative events; uniting local businesses, NGOs, clubs, individuals and families through the common goal of mitigating these effects. Our key focus is reducing our contributions to landfills through zero-waste efforts at every clean. We collect data for research and statistical purposes as well as to monitor, evaluate and improve our efficacy. Our main goal involves awareness and positive corporate communication. We engage local South African businesses in discussions and strategies arising from the urgent need for change in its production, consumption and disposal of plastic waste.


Chat to us about how you can get involved in making a difference and helping others to #SeaTheBiggerPicture. Your time and donations both large and small contribute towards our shared vision of plastic-free oceans.


Donate via Snapscan, Paypal or EFT.


Join our Beach Cleanup Events or become a volunteer.

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